Beauty Industry

Artistry Launches Skincare Line for Men

The new products are customized to address men’s skin issues.

Author Image

By: Marie Redding

Senior Editor

Artistry is launching a new skincare system for men this month. The Artistry Men line includes a face wash, shave foam, toner, serum and moisturizer.

The products contain DermaSync Complex, Artistry’s exclusive ingredients for oil control and moisture management. Artistry created the complex when its research revealed that since men have higher testosterone levels than women, this triggers more sebum production, which causes more oil and shine. Desite this, men’s skin tends to be drier on the surface, than women’s skin – and shaving promotes even more dryness, due to moisture loss.

Jesse Leverett, senior principal research scientist, Amway, says, “After four weeks of use, men in clinical studies showed an up to 56.2 percent reduction in facial oil production and an up to 83.4 percent increase in moisturization.”

The Packaging

The Artistry Men skincare system includes 3 elegant bottles that are reminiscent of fragrance packaging, and a convenient tube. The bottle’s have oversized caps, and the tube has a flip-top. Brown is the brand’s main color, and the logo looks modern.

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